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Developed by NEOTECH and RTI, MoFi SuperVinyl is the most exacting-to-specification vinyl compound ever created, according to Mobile Fidelity. Analog lovers have never seen (or heard) anything like it.

Extraordinarily expensive and extremely painstaking to produce, the special proprietary compound addresses two specific areas of improvement: noise floor reduction and enhanced groove definition.

The vinyl composition features a new carbonless dye (hold the disc up to the light and see) and produces the world’s quietest surfaces.

This high-definition formula also allows for the creation of cleaner grooves that are indistinguishable from the original lacquer. MoFi SuperVinyl provides the closest approximation of what the label’s engineers hear in the mastering lab.

COMING THIS FALL: THE FIRST MOFI SUPERVINYL PRESSING

Named the 6th best album in music history by Rolling Stone, Marvin Gaye’s staggeringly influential What’s Going On is pure soul genius and an ageless document about urban ills, employment issues, environmental concerns, and social responsibilities that’s as relevant today as it was upon release in 1971. At once, the singer both revolutionized Motown’s cache and upped the ante for his fellow artists. And now, the song cycle that toes the line between optimism, dismay, healing, futility, and urgency features sound and packaging that matches the groundbreaking arrangements, singing, and lyrical content within.

Gaye’s definitive statement reaches three-dimensional sonic and emotional heights never before attained on Mobile Fidelity’s opulent UD1S (UltraDisc One-Step) box set. Strictly limited to 7,500 numbered copies and pressed on MoFi SuperVinyl featuring the world’s quietest surfaces and accurately cut grooves, this ultra-hi-fi collector’s edition literally and figuratively brings you closer to music that redefined pop. You’ll enjoy deep-black backgrounds, boundless soundstaging, pointillist details, staggering dynamics, and arguably, the most lifelike tonalities and nuances ever committed to vinyl. Experienced via UD1S, What’s Going On places Gaye and his cadre of session pros in your listening room. Every note, breath, and movement is reproduced with exquisite accuracy, wowing clarity, and impeccable balance. Consider this edition your new go-to reference.

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