The Lofts are spaces with DJ decks and speakers, table football, and a 70-inch screen. One of the Lofts has a grand piano. But, Do you want buy records? The Store Berlin first opened its doors in Berlin in February 2014, spanning two floors of the Soho House Building in Mitte, Berlin. Through a creative edit of fashion, furniture, music, art and books, alongside food from Cecconi’s and The Store Kitchen, and exclusive events at The Store Studio, The Store invites visitors to explore an innovative take on the retail experience, one that brings local and international creatives into an ever-evolving conversation with each other.