Reverb LP hides $1 ‘Holy Grail’ Records Throughout Record Stores on Record Store Day

Record Marketplace Will Also Waive Online Seller Fees to Support Shops

Reverb LP, the online record marketplace created by Reverb.com, announced that it has partnered with Burger Records, Zia Records, Superior Elevation, Seasick Records, and more record stores across the U.S. for a Record Store Day “treasure hunt.” On Saturday, April 13, Reverb LP will hide “holy grail” and other rare records that fans and collectors at participating record stores can find and purchase for just $1.

“Reverb LP was created to connect music fans and collectors with record stores all over the world that they might not have had access to otherwise,” said Reverb CEO and Founder David Kalt. “On Record Store Day, we want fans to get off their computers or phones and into their local record store, and we’re hoping that the chance to find one of the rare records we’ve hidden will be even more reason to do so.”

Among the records that Reverb LP will hide in participating record stores is an original pressing of Alice Clark’s highly sought-after 1972 self-titled album. A timely selection, the cult classic—which has been acknowledged as one of the best soul albums of all-time—will see its first official worldwide LP reissue by Wewantsounds this Record Store Day. Visitors of participating record stores could also find the rare 1971 album Let’s Start Again by The Rollies, an original mono pressing of Bob Dylan’s Blonde on Blonde, or a 1979 audiophile pressing of Pink Floyd’s Dark Side of the Moon from Mobile Fidelity.

“We’re always looking for fun, unique things to do on Record Store Day that go above and beyond promoting the days’ official releases and help us build long-term relationships with new customers,” said Sean Hartman, co-owner of Satellite Records in Kalamazoo, MI. “We’re excited to partner with Reverb LP for this ‘holy grail’ hunt because it promotes the best part about visiting a record store: Digging through crates and bins to find something really cool.”

Each store will feature one rare record that is hidden and priced at just $1. In addition to the stores listed above, participating record stores include: Going Underground Records in Bakersfield, CA; End of An Ear in Austin, TX; Flashlight Vinyl in Minneapolis, MN; Daddy Kool Records in St. Petersburg, FL; Joint Custody in Washington, DC; and Music Millennium in Portland, OR.

While Reverb LP will encourage its users to shop locally on Record Store Day, the company will additionally be waiving seller fees on Saturday, April 13, to further support record stores and sellers in connecting online with music lovers who don’t have access to a local record store. While Reverb LP’s seller fees are already among the lowest in the industry, the waived fees on Record Store Day will translate to more money in sellers’ pockets and, potentially, even lower prices for buyers as well.